WINNING SALES & MARKETING MODELS
BEST COMMERCIAL PARTNER
SERVICES
Brand Management
Brand development, strategy and growth.
Differentiation from competition, brand building roadmap.
Product & service portfolio management.
Lead the Innovation.
Route-to-Market & Re-structure the Model
Efficiency evaluation of the current business model by tracking and analysis.
Develop the new model and lead the start-up.
Revenue and Channel Management
Optimize client’s current sales programs. Portfolio differentiation by sales channels.
Dealer Management & Distribution Network Building
Focus on distribution build-up for a wide range of categories (FMCG, tyre, automotive parts, painting system and textile brands) in all channels.
DISTRIBUTION
Korel & Sons pioneers to distribute and brand building for the new brands to the UK market by creating Go-to- Market models and brand support.
Korel & Sons has sales & distribution experience across the UK for insulation, construction materials, tyres, automotive parts and painting system sectors.
Korel & Sons offers warehousing & sales facilities in Scotland & London.
Korel & Sons will be The Best Commercial Partner for non-UK manufacturers.
ABOUT US
Korel & Sons' vision is to become the leading commercial partner for Tyres, Automotive Parts & Construction Material manufacturers in the UK.
Korel & Sons team has more than fifteen-year sales & marketing experience in FMCG, Automotive, Private Equity, M&A.
As the owner and managing director of Korel & Sons, Mr. Korhan Korel had fifteen-year retail and brand management career includes international experiences with leading global conglomerates Bridgestone, Danone, PepsiCo and Unilever.
Mr. Korel has a proven track record for launching, rebranding, and growing consumer brands in the marketplace. His experience includes introducing and growing market share for brands such as Lipton Ice Tea, Danone dairy products, Pepsi, 7-Up, Yedigun. His experience also includes managing sales with key commercial contracts with McDonald’s and Burger King.
Additionally, Mr. Korel had different C Level roles in a private equity investments.
Mr. Korel was lastly employed as the Chief Commercial Officer with Brisa (Bridgestone, the world’s largest tyre company and LASSA, Turkey's leading tyre brand).